Last month, EquiLottery LLC and the Kentucky Lottery announced plans for a 90 day pilot program for “Win Place Show.” The pilot will launch on March 24, 2019 and will feature 45 locations across Louisville, Lexington and Northern Kentucky.
EquiLottery today announced its agreement with Roberts Communications Network to provide video streaming services on a variety of web platforms. The agreement provides live and archived video of horse races connected to “Win Place Show” free of charge to lottery players in Kentucky. This programming will extend to other state lotteries upon adoption of the game and will help to usher in a new live sports category in lottery.
“We are pleased to play a part in this innovative opportunity to bring new interest to the sport of horse racing,” said Roberts Communications Network CEO Todd Roberts. “When Brad first approached us about his vision for ‘Win Place Show’, we were excited by the possibilities it presented for a sport so important to our corporate identity. We are pleased to play a key role in this unique lottery proposition.”
As the leading provider of video streaming in North American horse racing, Roberts Communications Network will deliver a series of services to EquiLottery and the Kentucky Lottery. Players will be able to watch races associated with “Win Place Show” in real time or access a catalog of archived races. Through programming developed specifically for EquiLottery, players will be able to enjoy these feeds customized for player convenience through the “Win Place Show” mobile app, “Win Place Show” mobile responsive website and the Kentucky Lottery website.
“This partnership with Roberts is at the core of the unique product we are offering lottery players in Kentucky and beyond,” said EquiLottery Founder and CEO Brad Cummings. “Our research says delivering a new draw game experience through an authentic and unscripted event such as horse racing will give current players a new way to experience the lottery and grow the lottery base with new players who are not necessarily drawn to traditional lottery games but love live sports. We look forward to this being the beginning of a fruitful relationship with Todd and his team.”
About EquiLottery LLC
The creators of Win Place Show, a lottery game based on the results of live horse racing, EquiLottery has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, plug and play mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
About Roberts Communications Network, LLC
Roberts Communications Network is the leading communications services provider to the pari-mutuel industry, distributing simulcasts and video streaming from 397 racetracks worldwide. Roberts has been supplying the pari-mutuel industry since 1984, and was a pioneer in the creation of simulcasting for the racing industry. Its services have helped fuel the explosive growth of simulcasting to their current levels. Headquartered in Las Vegas, Nevada, their live horse and greyhound racing simulcasts are received by licensed receiving locations and websites around the world. Diversified in recent years, Roberts now serves many industries with a variety of satellite and terrestrial (including Internet) communications services over many technology platforms.
About the Kentucky Lottery Corporation
For 29 years, the Kentucky Lottery has been providing drawing and scratch-based games in the Commonwealth. With over $1 billion in sales annually, the Kentucky Lottery has been able to generate over $5 billion in revenue to the Commonwealth since 1989. From that number, $3.1 billion has gone to college scholarship and grant programs. They have achieved these heights all while operating the business in a socially-responsible manner, and has been recognized world-wide for those efforts.