EquiLottery Games, Kentucky Lottery Announce 45 Locations Selling Win Place Show Trial

Monday October 29, 2018

In preparation for the trial launch of Kentucky’s Win Place Show game beginning March 24, 2019, EquiLottery Games and the Kentucky Lottery have announced the 45 stores committed to offering the game. The locations represent an even split between the Louisville, Lexington and Northern Kentucky markets. They also feature a mixture of independently-owned and corporate retailers.

“We are very pleased with the results of this recruitment effort,” said Kentucky Lottery Corporation President and CEO Tom Delacenserie. “We set a list of 90 stores to be considered for the pilot with an expectation that not all stores would be willing to take on the complications of a trial run. That expectation was quickly eliminated as our retailers enthusiastically accepted the challenge. This process has been another reminder of how exceptional our retailer family is in Kentucky.”

A complete list of retailers and locations is included at the end of this announcement which includes four major corporate chains – Circle K, Kroger, Speedway and Thorntons. Weeks prior to the launch of this trial, these locations will feature information about Kentucky’s Win Place Show game, including how to play the game and download the game’s mobile app. The trial will be marketed primarily through in-store advertisements with some push through digital and social media. Success metrics will be built based on the level of draw game activity in each store and this targeted marketing approach.

“Working with Tom Delacenserie and the Kentucky Lottery team has been a dream since we officially began this process in June,” said EquiLottery Games CEO Brad Cummings. “One axiom nearly every lottery in the U.S. abides by is the idea that retailer reception is the leading indicator for a new lottery game’s success. That makes the ease of the retailer recruitment effort even more rewarding. It validates our belief that Kentucky’s Win Place Show game will prove to be an exciting new game that grows the lottery player base and increases funding for the good causes the Kentucky Lottery supports.”

A complete list of stores and addresses is included below.

NORTHERN KENTUCKY – INDEPENDENT

DETERS AND DAUGHTERS LIQUORS – 3363 MADISON PIKE – FT. WRIGHT
WINSTON BP – 4301 WINSTON AVE. – COVINGTON
LIBERTY TOBACCO – 235 W. 5th STREET – COVINGTON
JAY GROCERY – 51 NORTH MAIN – WALTON
AMERISTOP FOOD MART – 472 ERLANGER RD – ERLANGER
TURFWAY LIQUORS – 7135 TURFWAY ROAD – FLORENCE
IN & OUT MARKET NORTH – 6426 TAYLOR MILL ROAD – INDEPENDENCE
ONE STOP LIQUORS – 10 DONNERMEYER DRIVE – BELLEVUE

NORTHERN KENTUCKY – CORPORATE

CIRCLE K #3319 – 207 W FOURTH – COVINGTON
SPEEDWAY #7406 – 610 W 5TH ST – COVINGTON
SPEEDWAY #9534 – 3926 WINSTON AVENUE – COVINGTON
SPEEDWAY #7073 – 8699 US 42 – FLORENCE
CIRCLE K #3207 – 101 E 10TH STREET – NEWPORT
CIRCLE K #3208 – 9274 ALEXANDRIA PIKE – ALEXANDRIA
SPEEDWAY #9601 – 7740 ALEXANDRIA PIKE – ALEXANDRIA

LEXINGTON AREA – INDEPENDENT

GULF FOOD MART – 405 WALLER DRIVE – LEXINGTON
MARATHON FOOD MART – 801 E MAIN – LEXINGTON
VERSAILLES MARATHON – 200 LEXINGTON STREET – VERSAILLES
EXXON FOOD MART – 2312 VERSAILLES RD – LEXINGTON
GASOLINE ALLEY – 105 APRIL WAY – WINCHESTER
DAIRY MART #148 – 144 E. REYNOLDS ROAD – LEXINGTON
SHELL FOOD MART – 6400 POLO CLUB LANE – LEXINGTON
BP 109 – 109 SCOTLAND DRIVE – GEORGETOWN

LEXINGTON AREA – CORPORATE

THORNTONS #48 – 1311 VERSAILLES RD – LEXINGTON
KROGER L-407 – 3101 RICHMOND ROAD – LEXINGTON
THORNTONS #39 – 524 LEXINGTON RD – VERSAILLES
CIRCLE K #3302 – 3140 PIMLICO PARKWAY – LEXINGTON
CIRCLE K #3306 – 155 YELLOW JACKET ROAD – VERSAILLES
SPEEDWAY #9621 – 2940 NICHOLASVILLE RD – LEXINGTON
CIRCLE K #3201 – 100 LACY LANE – PARIS

LOUISVILLE AREA – INDEPENDENT

BETTER WAY FOOD MART #4 – 4001 CANE RUN ROAD – LOUISVILLE
KUTE’S LIQUORS – 10525 WATTERSON TRAIL – JEFFERSONTOWN
AAA FOOD MART – 9410 TAYLORSVILLE RD – LOUISVILLE
KLONDIKE MARKET – 3610 KLONDIKE LANE – LOUISVILLE
DONGAR FOOD MART 534 – 1401 LEXINGTON ROAD – LOUISVILLE
BULLITT MART – 1291 HILLVIEW BLVD – HILLVIEW
RHYTHM FOOD MART – 801 VALLEY COLLEGE DRIVE – LOUISVILLE
LIQUOR ISLAND – 2703 PRESTON HWY – LOUISVILLE

LOUISVILLE AREA – CORPORATE

CIRCLE K #3228 – 5203 GREENWOOD ROAD – LOUISVILLE
THORNTONS #56 – 8400 DIXIE HWY – LOUISVILLE
CIRCLE K #3363 – 12415 TAYLORSVILLE RD. – LOUISVILLE
KROGER L-346 – 3039 BRECKENRIDGE LANE – LOUISVILLE
CIRCLE K #3244 – 109 US HIGHWAY 42 – PROSPECT
CIRCLE K #3231 – 2100 PORTLAND AVE – LOUISVILLE
CIRCLE K #3238 – 5035 MUD LANE – LOUISVILLE